Is Real Estate in Your Future? Look Into Getting Your License

To obtain a real estate license in NY, it is important to be aware of the steps you must take leading up to the test to become licensed. Becoming a real estate salesperson requires a specific number of hours of course study, and the successful completion of the school’s final exam at the end, followed by the New York State exam. Once this is completed, an individual can begin to explore a career in real estate sales. The good news is, according to US News, the unemployment rate for land and buildings agents is relatively low, at 3.9-percent. This means a relatively stable career choice.

In order to obtain a real estate license in New York, the New York Department of State requires a student to complete an approved, 75 hour course. Then, the student must take and pass the school’s final exam and the New York State land and buildings exam. Keep in mind that the school’s final exam must be taken in-person, at an approved proctoring location. This applies for both online courses or in-person courses. After completing the school’s final exam, you can schedule to take the New York State exam, which is held at various locations throughout the State. In order to obtain the time and location you desire for the State exam, you should schedule the exam at least two weeks in advance in New York City, and one week in advance throughout the rest of the State.

Obtaining your real estate salespersons license in the first step you will take while entering into the field of real estate. Once you gain enough experience, based on the requirements outlined in Article 12-A of the NYS Real Property Law, you will be eligible to take your broker’s license course. A licensed broker is capable of creating their own agency and managing other agents.

Once you earn your real estate salesperson license, you have attained the knowledge necessary to help individuals or families find their ideal home while getting a good price for the seller. Purchasing a home is a big undertaking for an individual or family. It is a long-term investment that is the main focus of their life for years to come. A home is the central focal point for a family, where they can live their lives comfortably or visit whenever they need to recharge. Homework is completed and meals are eaten within the walls of this purchase for decades. This means a land and buildings agent helps a family find their peace and safety.

For anyone seeking to earn a real estate license in NY, and pursue a new career, it is good to know that US News considers land and buildings sales to be in the top 20 for business jobs (No. 19). However, when it comes to the 100 best jobs to have, real estate ranks low in the list at No. 78. Still, a reliable income can be made with a land and buildings license, since the median salary is just under $40,000. This is not a career path to be taken lightly, but once a commitment is made, this is the type of career that can last a lifetime and give the individual a great sense of fulfillment.

If Real Estate Licenses Came With Marketing Degrees

Most real estate agents are not marketing experts. They did not get into real estate on their way to a lucrative marketing career. In fact many agents don’t know anything about marketing and so they just do things as they have always been done. And the way it has always been done in real estate is with image advertising. This is not news. It is an obvious fact that can be found by simply looking around your own neighborhood and in your own mailbox.

One of the major aspects of image advertising employed by real estate agents is the large color photo of themselves. When I see these kinds of ads and signs, with the agent’s picture being the most prominent thing in them, I wonder why I should care what they look like. I know this will sound harsh to many of you that are currently using this kind of advertising, but I am not sure how my real estate agent being photogenic will help them sell my home. I consider myself to be an average consumer. And as such, for me to pick up the phone and call the phone number off of any advertising, I need to see the benefit to me. I don’t see any benefit to me in these ads.

So if image advertising is not the way to go, what is? Direct response advertising. With a direct response ad you give people a reason to pick up the phone and call you. You can compel people to dial into a call capture hotline with any number of benefits to them. The key is that you offer them something of value such as a coupon, a free report, or a free home evaluation. People are much more likely to call an agent that is offering them a free report on “10 Tips To Selling Your Home Fast” than they are an agent that is only offering them a nice smile.

The other important thing that you can do in a direct response ad is set yourself apart from the competition. This kind of marketing is perfect for yellow pages ads. If you look at the ads that are usually running in the phone book, they all look the same. What is going to compel someone to choose you over all the other agents in there? If you use the standard image advertising approach, there is nothing there to get the consumer to pick up the phone and call you. However, if you have a direct response ad that immediately grabs their attention and tells the consumer what you are going to offer them (a FREE report for example) and how to get it (by calling your 24/7 toll free call capture hotline) you set yourself apart from all the other agents in the book.

Direct response advertising also has one more major advantage over image advertising. You can’t track image advertising. Image advertising has its place and that is in businesses that have the time and resources that are necessary to have people recognize their name or logo on sight. Real estate agents usually do not fall into that category. They are working with tighter budgets and shorter timelines. They need to know if the ads they are using are working now, what their return on investment is, and what ads need to be scrapped. This can all be accomplished with direct response advertising. Direct response advertising, when done correctly, has a call to action built in that when acted on, can be tracked using call capture technology. This allows real estate agents to really see what is working for them and what is not.

Most real estate agents are not marketing gurus. When they got their real estate license it did not come with a degree in marketing. So it is understandable that most agents just do things the way they have always been done when it comes to advertising. Unfortunately, that is image advertising. If you want to compel people to call you, stand out from your competition and be able to track your results from your advertising efforts, direct response marketing is the way to go.

Getting Your Real Estate License

Being a real estate agent is an exciting and fun career. If you don’t want to be one, you still might want to consider investing in real estate. It is a profitably market, and you can easily get involved with your license as long as you take the proper precautions in mind.

Licensing usually changes from state to state; however, there is a common number of issues or problems you may face. To succeed in grabbing that license, you will want to keep a few important considerations and tips in mind.

More commonly than not, you must achieve certain pre-license requirements. You need to find out what these are so that you can properly prepare for them. It is common for these to contain educational skills, so ensure you know what they consist of.

You may also have to go through a series of requirements after you receive your license. If this is the case, prepare yourself. You should know the general process so that you do not discover unwanted news.

Usually, the questions on the exam are new for the individual. Obviously for this reason, you should do a lot of studying and ensure you know the material.

Take a course to prepare yourself mentally, and ensure you schedule a test right after. This will drastically improve the chance of success, as you will not have forgotten anything.

Furthermore, practice makes perfect. Scour nearby resources for practice exams. This will help you get a better understanding of the material and what is expected. It will also give you a grasp of the test format.

Lastly, you should take a course that guarantees you will pass the exam. If you do not pass the exam, you will need to pay to retake it. By using a course that guarantees your success, you will be able to get some type of money or deal back.